Profit Margin Calculator

Calculate selling price, gross profit margin, and markup for dairy products.

Total cost per unit (per litre, per kg, per pack) including all direct costs
Your actual or target selling price to the customer
Formula
((sellingPrice - costPrice) / sellingPrice) * 100
costPrice Total Cost Price (₹)
sellingPrice Selling Price (₹)
Worked Example
1
Given:
costPrice = 38
sellingPrice = 45
2
Apply the formula:
((sellingPrice - costPrice) / sellingPrice) * 100
3
Result:15.56 %15.56 %15.56 ₹

Profit Margin vs. Markup — What’s the Difference?

These two terms are often confused:

  • Margin = Profit as a % of Selling Price
  • Markup = Profit as a % of Cost Price
MarginMarkup
Formula(SP − CP) / SP × 100(SP − CP) / CP × 100
BaseSelling priceCost price
Same profit, different %20% margin25% markup

Both give the same rupee profit — the difference is just the denominator.

Industry Margins in Indian Dairy

ProductTypical Gross Margin
Pasteurized fluid milk (retail)8–15%
UHT milk15–22%
Curd / Dahi18–25%
Paneer20–30%
Ghee12–20%
Butter10–18%
SMP (industrial)5–12%
Ice cream30–45%

Gross margin = after raw milk and direct processing costs only; excludes overheads

Break-Even Selling Price

Minimum Selling Price = Total Cost / (1 − Desired Margin%/100)

If total cost is ₹38/litre and you want 15% margin: Minimum SP = 38 / (1 − 0.15) = ₹44.70/litre